How to run and manage a Marketing Campaign for Public Office

Key points that I would like to cover and are imperative to any campaign is

• Donations and Fundraising

• Marketing your position while staying current with the issues

• Having a great online presence.

Donations and Fundraising is key to all campaigns in order to be successful and competitive. Running a successful campaign requires a lot of donors and key events to make those donations flow in. Additionally you should have a safe online donation page on your website, able to take credit card donations immediately and easy. You have to document all your events, then make sure that you can share the experience with all the constitutes that couldn’t make it. Video taping these events and posting them online will show your expert fundraising abilities, while sharing all that you do with the World Wide Web, which increases your chances of winning your election.

Marketing where you stand on key issues is another important part of any political campaign. You have to stick to your guns and let people know were you stand at all times. Especially if there are any new hot topics in the news you have to be right there expressing your opinion through all forms of communication; TV, internet, radio, and of course in person. This is crucial to all campaigns, if you come in 3 weeks after a story breaks you wont look to good. There is a great advantage to the first candidate who speaks out about the different current issues affecting your constituants. The early bird not only gets the worm but they also get the press coverage. Additionally if people are searching for those topics your video,article, and viewpoint will be the first results, getting you in front of voters and increasing your changes of winning your campaign.

Most of you already know that having an awesome online experience and presence is crucial to any political campaign or business. Successful campaigns that have a website, blog, YouTube channel, facebook, twitter, and about 4 other social networking sights, increase the chances of winning ten fold. Of course, if you don’t keep it updated on a daily basis with current issues, positions, and informative videos, your campaign might not survive till Election Day! That’s why the most important part of your campaign is being in front of your constituents as much as possible through web, video, blogs, and nightly news. Don't be shy. You must share with everyone what you stand for and why.

Remember information is the key to all successful campaigns, and I hope this information helped you. If you have any questions or would like to know more please feel free to contact me at www.zipinmedia.com/campaigns.

By: Brian Zippin